The long-tail keywords are the more specific words that people use to search for products or services. longer and more specific than more general, short-tail keywords. They are often used by people who are further along in the buying process and know exactly what they are looking for.
For example, a short-tail keyword might be “shoes,” while a long-tail keyword could be “men’s size 10 black driving shoes.” This long-tail keyword is more specific and less competitive than the short-tail keyword, making it easier to rank for and more likely to attract the right kind of traffic to your website.
Overall, long-tail keywords are a valuable tool for optimising your content for both general content and more increasingly used voice search because they can help you target specific, high-intent queries that are more likely to be spoken aloud.