We’re in the era of voice searching, don’t get left behind! Companies need to start working on optimising their content for these searches or risk being left behind. It’s not an easy feat but a necessary one if you want to survive this age! Voice searching is more natural and conversational, so it is essential for businesses to consider optimising more content for voice search. Optimising content for voice search is similar to optimising for regular search, but with a few key differences.
The main goal of content optimisation is to make the content more relevant and easy to understand.
Here are some tips for optimising your content for voice searching:
Here are some tips for optimising your content for voice searching:
- When it comes to voice search, it’s important to use long-tail keywords that match the way people talk. Imagine if you were trying to search for something online using only your voice – you’d probably use more words than just a single short keyword, right? That’s why it’s important to use long-tail keywords: – they’re like the long-winded, rambling uncle of the keyword family, but they’ll help your content show up in more specific voice search results
- Using natural language in your content is especially important for optimising voice search because it helps search engines understand the context and intent behind the search query. When people use voice search, they often use more natural-sounding language, rather than the shorter, more concise search queries they might type.
For example, a local search query like “find me a website designer ” would be more likely to be spoken aloud as “Where can I find a website designer near me?” This more natural-sounding language can help search engines understand the context of the search query and provide more relevant results.
To optimise for voice search, it’s important to use natural language and sentence structure in your content. This means writing in a way that sounds like how people naturally speak, rather than using more technical or stilted language. This will make it easier for search engines to understand the content on your page and more likely to appear as a voice search result.
In the case of a local search term like “find website designer near me,” it’s also important to make sure your business is listed in local business directories and that you have claimed your Google My Business listing. This will help your business appear in local voice search results and make it easier for people to find your business when they are searching for website design services in your area. - Structured data is a must-have if you want your search engine game to be strong. It can be like a secret language between you and the search engines, allowing them to comprehend your content better and provide more super-specific information in voice searches.
- Answer common questions: Think about the questions people might ask about your topic, and make sure your content answers those questions. This will make it more likely to appear as a voice search result.
- Mobile optimisation: Voice searches mostly happen on the go, so squeeze in some ‘mobile optimisation’ to enhance the chances of your site zipping its way up to voice search results!
Voice search optimisation is possible when you create content that’s helpful, interesting, and understandable by both users and search engines. Follow these tips to get higher search engine visibility and make your content more discoverable by people.
