On-page SEO takes your webpages to the next level by making them extra findable by search engines. It’s like giving your website a makeover, editing HTML, content and other codes to help you climb up the ranks and get more relevant traffic.
On-site SEO is important because it helps search engines understand what your website is about, and therefore helps them determine where to rank your website in search engine results pages (SERPs) for relevant keywords. This can help increase the visibility of your website, which can lead to more traffic and potentially more business.
A website’s SEO plays a role in creating an enjoyable experience for visitors. Not only does it make the navigation of your site smoother and simpler, but can also extend the amount of time spent on the page which will give you higher rankings in search engines!
So, how does this link in with content and keywords?
On-site SEO is closely tied to both content and keywords.
When it comes to content, on-page SEO involves optimising the text on your website to make it more relevant and useful for both search engines and users. This can include using keywords and phrases throughout your content in a way that is natural and easy to read, as well as ensuring that your content is well-written and provides value to your visitors.
Keywords, on the other hand, are the words and phrases that people use when searching for information on the internet. By incorporating relevant keywords into your website’s content, you can make it more likely that your website will appear in search engine results for those keywords. This can help increase the visibility of your website and bring more relevant traffic to your site.
In a nutshell, on-page SEO is the bee’s knees because it enhances your website’s visibility and usability – translating to more traffic and (fingers crossed) an increase in overall sales.