In this article, we will explore how a powerful piece of technology can optimise the way reviews work for your business.
Reviews are incredibly important for businesses as they greatly influence customer decision-making. A business with a high number of positive reviews is more likely to attract customers than one with few or negative reviews.
To fully leverage the power of reviews, it’s important to consider where they are currently located. Many reviews are scattered across the internet on platforms like Google, Facebook, and industry-specific sites such as TripAdvisor and Checkatrade. While this is fine, it’s not ideal as potential customers may not look in all these places.
Imagine having all your reviews from all these platforms gathered together and displayed on one platform where everyone can see them: Google’s search pages. This is where review aggregating comes into play. By aggregating reviews, we mean adding them all together and displaying them as a total.
The clever part is that the reviews are displayed on Google as golden yellow stars, right below your web pages. This means that potential customers searching the internet will see all your reviews, along with the rating, which will naturally drive more clicks to your web pages and increase trust in your business. The more reviews you can showcase, the more trustworthy you appear to potential customers.
How does it work?
The beauty of the system I use is its simplicity. A piece of unique code is installed on your website and this notifies Google that it should gather all your reviews from chosen platforms and display them on its search listing.
There are always more review platforms being added to aggregate from, and once installed, the software will gather and display all the future reviews you get.
Just get in touch below to find out how to start optimising your reviews for your business